The Japanese And Their Auto Obsessions

Yes… Toyota is still the very much “In” car for the Japanese but not just any Toyota are popular but the Hybrids I heard are another popular and fast becoming an obsession for trendy Japanese nationals.  If you look at the Honda Insight and other models being powered by electricity and gasoline.

The enthusiasm for hybrids is also a result of new models arriving in showrooms. Toyota introduced the third-generation Prius in May; in June, it was the best-selling car in Japan, elbowing aside the Insight, which in March became the first hybrid to hold the top sales spot.

At 10, 000 insights sales a month.. it must be pretty good to be Honda right now.  In fact, sales is so good, i hear that there is a 5 months waiting period for one in Japan.  Now that’s just crazy you would say .. but nope.. with gas being so high..   i donch blame them for wanting a smaller car.

“Ordinarily, small cars don’t have much status, but people don’t care about changing from a bigger vehicle to a smaller vehicle if it’s a Prius these days,” said Toshiyuki Yokoyama, the general manager at Kanagawa Toyota Motor Sales, which runs about 50 dealerships in and around Yokohama. “Suddenly, everyone wants the car as soon as possible.”

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